SEO projects, and what actually changed
Six real engagements across e-commerce, healthcare, real estate and early-stage startups — what the situation was, what we did, and what moved as a result.
Client names and exact revenue figures are withheld under confidentiality agreements. Screenshots are taken directly from Google Search Console and Google Analytics for the engagements described.
Search performance and organic traffic climbing over the course of the engagement
Growing organic traffic for an online store
The store was invisible for the terms that carry actual purchase intent. We rebuilt the site’s search visibility around commercial keywords rather than broad informational ones, so the traffic arriving was closer to buying.
What we did
- Mapped commercial-intent keywords across the catalogue
- Rewrote titles, meta and category copy around them
- Fixed the technical issues blocking indexation
Results
- Marked growth in organic traffic
- Higher clicks and impressions in Search Console
- Improved keyword rankings
- Increased on-site engagement rate
Analysing traffic sources and user behaviour to improve overall site performance
Performance analysis and user behaviour optimisation
Traffic was arriving but leaving quickly. Rather than chasing more visitors, we ran a full analysis of where traffic came from and how people moved through the site, then fixed the pages that were losing them.
What we did
- Full audit of traffic sources and channel mix
- Behaviour flow analysis to find drop-off points
- Restructured weak pages and internal navigation
Results
- Healthier distribution across traffic sources
- Growth in new users
- Higher average pages per session
Search performance and organic traffic growth for a medical website
Ranking a medical website on competitive terms
Health content sits under Google’s strictest quality standards, so shortcuts aren’t an option. We improved rankings while holding to E-E-A-T requirements — accurate content, clear authorship and trustworthy sourcing throughout.
What we did
- Content built to medical accuracy and E-E-A-T standards
- Targeted competitive clinical search terms
- Strengthened local search presence
Results
- Top positions on competitive search terms
- Greater visibility in local search results
- Stronger trust signals for the site
Real estate website — search visibility and organic enquiry growth
Real estate — visibility and organic enquiries
Property search is intensely local: buyers search by district, not by developer. We built visibility around the areas and property types that mattered, so enquiries arriving through search were already close to viewing.
What we did
- Optimised the main pages and project listings
- Targeted local terms tied to districts and services
- Aligned content with actual searcher intent
- Improved technical performance and UX
Results
- Marked growth in organic visits
- Better rankings on competitive terms
- More enquiries from qualified prospects
- Stable organic performance over the medium term
Salla store — organic search growth feeding into sales
Salla store — sales growth from organic search
The store was fully dependent on paid ads: every sale had a media cost attached. We built an organic channel alongside it, so a growing share of revenue no longer required ad spend to arrive.
What we did
- Optimised product pages, titles and descriptions
- Targeted high-converting commercial keywords
- Rebuilt internal structure and page linking
- Tracked performance and doubled down on top pages
Results
- Notable increase in search traffic
- Large number of products ranking better
- Higher conversion rate from organic visits
- Steady, continuing sales support
Early-stage startup — organic presence built from the ground up
Building organic growth from zero
A brand-new startup with no domain history and no rankings. Rather than chasing head terms it couldn’t win, we built a foundation on achievable keywords first — the version of SEO that compounds instead of stalling.
What we did
- Detailed market and competitor research
- Chose keywords realistic for the growth stage
- Produced search-aligned content
- Optimised core pages and site architecture
Results
- Strong initial search visibility
- Steady growth in organic traffic
- Continuous improvement on target keywords
- A solid base laid for future growth
Different sectors, the same four steps
Every project above ran through the same methodology. The tactics changed with the market; the process didn’t.
Analysis
Market, competitors and audience studied before any budget moves.
Strategy
A plan with numeric targets and a timeline you can hold us to.
Execution
Technical fixes, content and authority work, handled by specialists.
Measurement
Transparent reporting, then continuous optimisation on what it shows.
Want to see what this would look like for your site?
Send us your website and we’ll review where you currently stand in search — your rankings, your competitors and the realistic openings. Free, with no obligation.